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It has become customary for Google to make comparisons between YouTube and TV on its earnings calls — after all, it is hoping that brands will switch out some of their huge TV advertising budgets for online video.
Thursday’s second-quarter earnings call was no exception. Google’s executives made several references to how YouTube was coming after TV in a big way.
Omid Kordestani, Google’s chief business officer, kicked things off with this standout stat: “YouTube reaches more 18- to 49-year-olds in the US than any US cable network.”
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