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Deutsche Bank AG analysts led by Ross Sandler draw a parallel to early sales of smartphones by companies including Apple Inc.
“We think the VR [virtual reality] ecosystem is in its ‘2007-smartphone’ moment in terms of the adoption cycle,” the analysts write in a 68-page note published on Thursday. “It took four to five years for smartphones to reach 100 million users in the U.S., we expect a slower adoption curve for VR, but still strong enough for an enormous market.”
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